SF Weekly ran a piece last week detailing what it takes to release yourself some indie rock. "No Sympathy for the Demo" is a primer for how to take your music to the masses. While the article is full of solid advice I found it a bit too optimistic. Chances are you cannot afford to have your music heard. Even if you are willing to deal with the credit card debt you need to hope that one of the ten or less CDs that someone purchases this year is going to be yours. Well, I'm doing my part by regularly forking over a chunk of my paycheck to Amoeba but it's not exactly balancing out the numbers.